Mondelez wanted to take Freddo to their customers and re-connect him with consumers. Willett Logistics were asked to organise and manage sampling across 51 Woolworths stores Australia wide.
Willett are a reliable and effective agency partner in the experiential and sampling space… Their support in Q1’14 managing 60 Freddo visits to WW stores assisted in delivering +99% growth in QTR ended 28/02/14... I can rely upon Willett to manage all facets of a sampling campaign... they have strong attention to detail with consistent communication…”
- Dereck Hales, Senior Brand Manager (Sharepacks & Pre-Teens)